Facebook Marketing For Dummies, Sixth Edition, Diamond S., Haydon J., 2018

Facebook Marketing For Dummies, Sixth Edition, Diamond S., Haydon J., 2018.
    
   Facebook Marketing For Dummies, 6th Edition, provides you, the marketer, with an in-depth analysis of the strategies, tactics, and techniques available to you so that you can leverage the Facebook community and achieve your business objectives. By breaking down the web service into its basic features — including creating a Facebook Page for your business, adding applications for your Page, hosting an event, creating a Facebook Group, advertising, and extending the Facebook platform
to your website through social plug-ins — we lay out a user-friendly blueprint for marketing and promoting your organization via Facebook.




Researching and Understanding Your Target Audience.
Smart marketers, regardless of their medium, know that defining target audiences helps save time, money, and other resources. Small-business owners know that paying for a full-page ad in a national magazine or buying a 30-minute regional television spot isn’t a cost-effective way to reach specific audiences. The smart marketer knows who has bought from him in the past. He knows his customer’s age, where she lives, what her lifestyle is, and more; by knowing these things, he can target similar people through whatever marketing medium he chooses.

In this chapter, we talk about how to define your target audience, how this understanding relates to changes to the Facebook News Feed, and how to exploit strong and weak ties within that target audience.

Contents.
Introduction.
Part 1: Getting Started with Facebook Marketing.
Chapter 1: Marketing in the Age of Facebook.
Chapter 2: Researching and Understanding Your Target Audience.
Chapter 3: Developing a Facebook Marketing Plan.
Part 2: Building Your Facebook Presence.
Chapter 4: Getting Started with a Facebook Page.
Chapter 5: Configuring Admin Settings for Your Page.
Chapter 6: Enhancing Your Facebook Page with Applications.
Part 3: Engaging with Your Customers and Prospects on Facebook.
Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing.
Chapter 8: Growing Your Facebook Page's Fan Base.
Chapter 9: Engaging Your Facebook Fans.
Chapter 10: Improving Your Marketing Strategy with Facebook Insights.
Part 4: Marketing beyond the Facebook Page.
Chapter 11: Using Facebook Advertising to Promote Your Business.
Chapter 12: Using Facebook Offers to Sell Products and Services.
Chapter 13: Using Facebook Groups and Events for Your Business.
Chapter 14: Integrating Facebook into Your Other Marketing Channels.
Chapter 15: Integrating Facebook Features into Your Website with Social Plugins.
Chapter 16: Stepping Up Your Customer Engagement.
Part 5: The Part of Tens.
Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them).
Chapter 18: Ten Business Tips for Facebook.
Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success.
Index.



Бесплатно скачать электронную книгу в удобном формате, смотреть и читать:
Скачать книгу Facebook Marketing For Dummies, Sixth Edition, Diamond S., Haydon J., 2018 - fileskachat.com, быстрое и бесплатное скачивание.

Скачать pdf
Ниже можно купить эту книгу, если она есть в продаже, и похожие книги по лучшей цене со скидкой с доставкой по всей России.Купить книги


Скачать - pdf - Яндекс.Диск.




Теги: учебник по маркетингу :: маркетинг :: Diamond :: Haydon