Principles of Marketing is the most-trusted source for teaching and learning basic marketing concepts and practices. More than ever, the Seventh European Edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete and authoritative yet fresh, practical and enjoyable way. In this Seventh European Edition, we’ve once again added substantial new content and pored over every page, table, figure, fact and example in order to keep this the best text from which to learn about and teach marketing. Enhanced by the Companion Website, which includes, among other resources, videos and questions, the Seventh European Edition of Principles of Marketing remains the world standard in introductory and marketing education.
