French Posters, Alston I., Dixon K., 2014

French Posters, Alston I., Dixon K., 2014.
    
   The poster has been around for hundreds of years, serving first and foremost as a means of communication. The simplest definition of a poster is any form of paper with a printed design or text that is created to be hung on a vertical surface. The poster’s genesis was purely a textual form, most often used for displaying government decrees. One of the earliest, more developed forms of poster was a means of advertisement, such as for one of Shakespeare’s plays. Eventually, posters came to be used as a way to spread propaganda, especially during wartime. Another common use of posters is as a cheap and efficient way to mass-produce popular artworks for the general public’s consumption.




Eugène Grasset.
Eugene Grasset was born in Lausanne, Switzerland. He is considered a pioneer in Art Nouveau design. After completing his education in Zurich where he studied architecture, he visited Egypt. His memories of that trip as well as his admiration of Japanese art both influenced his artistic expression, particularly obvious in many of his poster designs. Grasset first worked as a painter and sculptor in Lausanne. He moved to Paris in 1871, where he designed furniture, fabrics, and tapestries as well as ceramics and jewelry. In 1877 Grasset discovered graphic design, creating postcards and postage stamps for both France and Switzerland. Poster art quickly became his focus, however. He contributed works to Jules Cheret’s Maitres de I'Affiche poster series. In 1894 Grasset designed the poster at right to promote the second Salon des Cent, or Salon of the One Hundred, a commercial art exhibition in Paris that displayed and sold the works of 100 artists. Many of the well-known poster artists participated in the Salon-Grasset and Cheret were members-as well as designed posters to advertise it. Alphonse Mucha and Paul Emile Berthon created posters for later Salons.



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Теги: учебник по искусствоведению :: искусствоведение :: искусство :: Alston :: Dixon