IELTS Academic Readings for Exam Practice, Volume 2, Makkar K.K., 2019

IELTS Academic Readings for Exam Practice, Volume 2, Makkar K.K., 2019.

   First of all, thank you for showing your immense love for the Volume 1 of Academic Reading Book. We have received a lot of positive feedback on how these readings helped students attain their desired band scores in the IELTS exam and some of you have requested for additional readings to practice. So, we have come up with the 2nd Volume of Academic Reading Book and this book also contains 20 academic readings for exam practice. Again, these readings are comparable to the level that students get in the actual exam and topics of the readings are also similar to the ones asked in the exam. Like before, the beginning of the book includes strategies on how to approach the IELTS reading exam along with tips for individual question types.




INTERNAL MARKET: SELLING THE BRAND TO THE EMPLOYEES.
When you think of marketing, you more than likely think of marketing to your customers: How can you persuade more people to buy what you sell? But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers. Yet in our work helping executives develop and carry out branding campaigns, my colleagues and I have found that companies very often ignore this critical constituency.

Why is internal marketing so important? First, because it's the best way to help employees make a powerful emotional connection to the products and services you sell. Without that connection, employees are likely to undermine the expectations set by your advertising. In some cases, this is because they simply don't understand what you have promised the public, so they end up working at cross-purposes. In other cases, it maybe they don't actually believe in the brand and feel disengaged or, worse, hostile toward the company. We've found that when people care about and believe in the brand, they're motivated to work harder and their loyalty to the company increases. Employees are united and inspired by a common sense of purpose and identity.



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Теги: тесты по английскому языку :: английский язык :: Makkar